Marketing shouldn’t be limited to advertising companies. Finding a job or enhancing your current position requires good self-marketing skills.

What is self-marketing? Basically, it is communicating your benefits to potential or current employers. Think of yourself as a “product” and explain to employers what differentiates you from other “products.”

Why is self-marketing important? Landing a job or improving your current position requires effectively selling your skills, abilities, and knowledge to employers. How do you market yourself? Self-marketing can be accomplished through networking, resumes, interviews, and salary negotiation.

Reports estimate that as many as 85% of jobs aren’t advertised. Networking is one way to get at the “hidden job market” – those unadvertised jobs. Tell everyone you know that you are looking for a job. They just may know of someone who is hiring.

Develop a contact list including: family, friends, friends of friends, acquaintances, co-workers, former co-workers, neighbours, doctors, dentists, and lawyers. Remember, more contacts equals more job opportunities. Read the full story

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