Marketing shouldn’t be limited to advertising companies. Finding a job or enhancing your current position requires good self-marketing skills.
What is self-marketing? Basically, it is communicating your benefits to potential or current employers. Think of yourself as a “product” and explain to employers what differentiates you from other “products.”
Why is self-marketing important? Landing a job or improving your current position requires effectively selling your skills, abilities, and knowledge to employers. How do you market yourself? Self-marketing can be accomplished through networking, resumes, interviews, and salary negotiation.
Reports estimate that as many as 85% of jobs aren’t advertised. Networking is one way to get at the “hidden job market” – those unadvertised jobs. Tell everyone you know that you are looking for a job. They just may know of someone who is hiring.
Develop a contact list including: family, friends, friends of friends, acquaintances, co-workers, former co-workers, neighbours, doctors, dentists, and lawyers. Remember, more contacts equals more job opportunities. Read the full story
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There are so many acronyms that you may come across when looking through job adverts. Sometimes adverts are so full of them that you may be left wondering what it is they are looking for.
